Shrutika Ratnparkhi
Blogger & Social Media Marketer
AUTHOR
socialluminate@gmail.com
to blog is to connect. Blogging is an expert connecting with a beginner. When you blog, you create valuable content which is helpful for every reader or a visitor. Today we can access any information on the internet is because millions of people are blogging every day, every hour, every minute and every second.
This is a new world, a fast world where people share valuable information through blogs and by doing so they create an impact on the world. Moreover, if you are an entrepreneur blogging is going to be beneficial to you more than anyone else.
There are five major benefits of blogging for a Business.
These benefits didn’t even matter a decade ago but in today’s world, these things matter more than what we think.According to a recent inbound marketing report, around 80% of businesses that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts.
- Search Engine Optimization
Blogging is responsible for the increase in website traffic. A blog consists of all the information which an entrepreneur would like to share about the type of business he/she has which generates keywords on Google.
For instance, if I am a Nutritionist and I am posting information about nutrition the google creates keywords which makes it easy for a client to find you on google as you appear on the top. The frequency of your posting will decide your Firm’s number on the list of Google.
There are many search engine users and it helps them to find appropriate & effective information and knowledge
2. Relationship Strengthening
Your consumer is your consumer because he/she believes in you and trusts you and your product/service. Your consumer believes that your knowledge used for the product or service is capable of fulfilling the consumer’s need.This knowledge can be reached to the consumer through blogging. Creating the trust factor for a brand is possible when an entrepreneurshares a piece of knowledge with the visitors of the blog. Which can turn a visitor into their clients. When you frequently post about your business the visitors get connected with your blogging schedule and wait for your updates.
3. Reach your Target Audience
When you blog, you create keywords along with it. So, the visitors who are interested in a particular subject can most certainly be interested in your product/service. Many entrepreneurs encounter a problem wasting their resources, time and money on the people who are not interested in their businesses. For example, when people today use the traditional way of distributing pamphlets, most of them are thrown into trash resulting in a waste of nature, cost and time.
4. Tow-way Communication.
The active comment section enables consumers to share opinions about the information you share. They can also connect to you through the comment section to know more about your business which mostly results in generating leads for your Business.
When you engage with your target audience through an informative, creative and convenient way of communication it is more likely for them to connect with your brand. Which takes me towards the next point.
5. Brand Building
The traditional approach is many times beneficial if used effectively. “Jo DikhtahaiWahiBikta Hai” this term was, is and will be applicable always when brand building is concerned. Writing a blog is making you and your brand’s existence visible on the internet.
If your brand is available on every platform of communication then your brand can be well known amongst many individuals who spend hours on these platforms.
People today invest in marketing massively as they know they will generate revenue with that which will be way more than the investment.
Hence blogging is one of the best ways to build a strong, trustworthy and long-lasting brand in this new digital world.
You can create high-quality content and reach millions in one of the most cost and time-effective ways. To Blog indeed is to inspire, empower and educate the world.
socialluminate@gmail.com
