Aakash Agarwal,
Managing Director, Krisala Developers.
The idea of a second home has changed. What was once a luxury tucked away in the hills is now becoming a smarter, lifestyle-backed investment choice, driven by a new generation of buyers who want more than just space; they want purpose, experience, and peace of mind.
Across the globe, we’re seeing a clear shift. Branded resort-style townships are emerging as the next frontier in real estate, offering curated leisure, wellness infrastructure, and hospitality-grade experiences that go far beyond traditional gated communities. This shift is catching on in India too, especially in regions like Maharashtra, where second homes are now being designed with more than weekends in mind.
Think of it this way: today’s homebuyers are not just buying property but investing in how they want to feel. They want homes surrounded by greenery, built for downtime, with access to everything from wellness zones and clubhouses to equestrian tracks, nature trails, and even event-ready spaces.
Home-hunting, even if it means a second destination guaranteeing a tranquil retreat away from traffic humdrums, requires the abovementioned parameters to be fulfilled all at once, and townships provide that sweet spot of a framework that’s sustainable, efficient, and future-ready. Second homes often transition into a permanent residence especially for retirement, and today’s integrated townshipsare being planned meticulously so as to offer tech-enabled, long-term environmental consultancy on air quality, water resilience, and energy efficiency. Furthermore, collaborations with institutions focused on green rating standards and sustainable infrastructure in these townships elevate the value of second homes.
Maharashtra’s evolving highway network, fast-improving regional connectivity, and demand for better living beyond city limits have only accelerated this trend. Locations like Pune’s periphery, Lonavala, and other micro-markets near economic hubs are ticking all the right boxes: accessibility, returns, and lifestyle.
More importantly, second homes today are not just holiday indulgences; they’re high-performing assets. With the rise of hybrid work and experiential travel, rental yields from thoughtfully positioned second homes are outperforming traditional city apartments. Investors now look at second homes as wealth creators and wellness enablers.
We’re entering a phase where the future of living won’t be defined by concrete, it will be defined by context. The context of design, sustainability, flexibility, and emotional value. And for those looking to invest in that future, a second home, if planned right, is no longer a second thought.
