Leading the Future of Digital Gold in India

Mr. Ranjan Paradkar
Vighnaharta Gold Ltd.

India reveres gold, almost like God. Everybody wants it and will go the extra mile for the right stuff from the right source. Like Vighnaharta Gold of Pune, an entity that promotes the safest and fastest way to get your hands on the purest form of gold: digital gold. Founded in 2011, Vighnaharta Gold, under the leadership of Founding Chairman Mahendra Luniya and Executive Director Ranjan Paradkar, has become a trusted name in gold purchases, with customers worldwide asking for more. With innovative product and transparency forming the cornerstone, Vighnaharta Gold enables customers to procure gold tomorrow at yesterday’s prices, thus introducing security in every aspect of the metal, including its purchase, storage, and sale.

While gold, Vighnaharta Gold, and Mahendra Luniya are synonyms to those looking to purchase gold in the most efficient way, i.e., digitally, the envelope got expanded with the entry of a new entity. Vighnaharta Gold’s Executive Director, Ranjan Paradkar, came on board in 2021, though his association with Mahendra Luniya has been much older. Joining the group, Ranjan got down to getting their marketing department in order.
So effective has been their association that sales have skyrocketed to no end. While they registered barely a 100-gram sale every month until some years back, the coming together has taken this figure to over 5 kgs lately. If Luniya is to be believed, it could go up to as high as 10 kgs a month in a few years from now! If that isn’t a success, what is?

In a way, that is the effect of being Ranjan Paradkar, Sales Man Par Excellence, and an excellent Human Being!

Ranjan’s personal journey has been as remarkable as the company’s. A native of Pune, he was initially in the trade of selling and servicing computers, something that is still lucrative though at volumes. That was till his path crossed with Mahendra Luniya. A pivotal meeting in 2014 marked the beginning of a transformative journey for Ranjan, who was soon to become an integral part of Vighnaharta Gold. Evolving from the lowest level while handling customer interactions and the necessary paperwork for gold procurements, he is today VG’s Executive Director who drives strategic growth and depth.

Ranjan’s family life is just as inspiring and interesting. His wife, a talented dress designer who has been honing her craft since the 7th grade in school, is as hands-on with things as he is and complements Ranjan in being who he is. Their daughter, Simran, is a pilot. Having trained at the prestigious Bombay Flying Club and AATC Bangkok, she has global ambitions that have already developed strong wings. The Paradkar family thus embodies dedication and excellence, reflecting Ranjan’s own commitment to Vighnaharta Gold.

Vighnaharta Gold: Re-inventing Gold Purchase and Investing :
Vighnaharta Gold’s innovative approach to gold buying sets it apart from traditional means. Since its inception, the company has focused on providing customers with a swift and secure way of buying gold (digitally) that does not negatively affect the buyer’s position at any stage. Procuring in instalments, buyers are assured of today’s prices for all future purchases by means of hedging. Not only does it offer financial security, it also makes gold buying accessible to a broader audience.

Ranjan explains, “When you book gold with us, your rate is locked. Even if gold prices soar in the future, you pay the price you locked in today.” This unique proposition has attracted a growing number of customers, leading to significant growth of Vighnaharta Gold. Struggling to sell 100 grams a month in its early years, it now books over 5 kilograms and ambitions to double this figure in the coming years.

The Future of Vighnaharta Gold!:
Vighnaharta Gold, as usual, is not resting on its laurels. In fact, it continues to innovate and offer exciting schemes, like gold booking and deposit, where customers earn compensation on their holdings. He elaborates, “If you give us 100 grams of gold today, we return 105 grams after a year. Gold lying idle with you doesn’t grow, but with us, it does.” With a view to expand its base with a larger footprint, they’re recruiting newer channel partners to cover every part of the state, and going forward, the country.

Ranjan Paradkar: The (quiet and inquisitive) Person
Professional achievements apart, Ranjan Paradkar is a family man with a deep, deep passion for connecting with people. He enjoys meeting people and engaging in conversations—even on weekends. Perennially busy, he still finds time for cricket, a sport he loves, and occasional outdoor visits.

Ranjan’s commitment to transparency and customer satisfaction is reflected in Vighnaharta Gold’s core values. “Transparency is our most obvious trait. If we were not transparent with our customers, we wouldn’t have been where we are today,” he asserts.

A Culture of Growth and Excellence at Vighnaharta Gold
A hierarchical order with clearly defined roles and responsibilities. It has seen them grow from a small team to an organization with multiple directors and a robust sales force. Employing over a dozen channel partners, they ensure the Vighnaharta brand reaches regions including Sangli, Satara, Karad, Kolhapur, Ahmednagar and Nagpur in Maharashtra.

Communication within is direct and collaborative. Describing their approach, Rajan says, “We sit across the table, discuss points including major problems, and come to solutions- right there.” Such an open approach ensures that everyone is on the same page on goals and strategies.

Recognitions and Awards that are beyond Gold!:
Vighnaharta Gold’s success has not gone unnoticed. Chairman Mahendra Luniya has been featured on and awarded by prestigious platforms, including CNBC Awaaz, Zee Business, ET Now Swadesh, Forbes, The Mint, and India Today. He has also contributed to various publications, sharing insights and expertise in the gold-buying domain.

Ranjan Paradkar’s journey with Vighnaharta Gold is a testament to the power of quiet determination, dedication and dependability. From humble beginnings to becoming a leader in digital gold buying, Ranjan and Vighnaharta Gold have significantly transformed how India buys and holds gold. As they continue to grow and innovate, the future looks bright for this pioneering company and its visionary leaders.

www.vgold.co.in
info@vgold.co.in
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