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Monali Chaurasia
Vantage Point Communications
In the dynamic Public Relations (PR) landscape of Pune—one of India’s most vibrant and economically significant cities—a quiet yet impactful transformation is unfolding. At the heart of this shift, which emphasizes authenticity, dedication, and transparent credible brand building, stand two key figures: Monali Chaurasia and her agency, Vantage Point Communications.
Monali Chaurasia, better known as Monali Panbude, has always been ambitious. Her diverse interests, coming from a background that supported such diversity, helped make her who she is today. A civil services (UPSC) aspirant at one point, her bevy of Master’s degrees including one in Journalism came in hand when fate took an unexpected twist and journalism came calling as a career. Given her liking for the field, it was only a question of time before she found herself in the employment of some of India’s leading media houses, including the likes of Network 18 and Doordarshan where she contributed significantly in decisive capacities of their respective editorial departments. Her stint with employment continued for a decade only to be broken by her heart’s calling to become an entrepreneur. Pune was to be her battleground with Vantage Point Communications being her stead. Born in 2014, within a decade of its existence, it’s today known for adding substantial value to those who are genuine and committed to creating a credible brand identity.
Vantage Point Communications and the point it makes!
Vantage Point Communications distinguishes itself by staying miles away from conventional PR strategies. In fact, it is more into a refined approach that is centred around credibility and thought leadership. Unlike others who emphasize on quick media presence through paid placements, Vantage Point Communications works exclusively with unpaid media. Yes, you read it right: they work organically which cannot be matched with a purchased one – underscoring their commitment to authenticity and integrity. They bank upon creating content out of their clients’ expertise. This eventually creates a reputation in the market which entrusts its target audience to act positively.
Their modus operandi starts from orienting and educating clients on the significance of reputation building and creating communication strategies that align their goals with relevant media platforms, both national and international. This may include creating the right media presence with articles in select newspapers that speak of things of interest to the industry, a situation, innovations and so on, besides continuous press releases and the kinds. All this ensures their clients’ brand visibility based on genuine merit. Besides helping establish their clients as thought leaders in their respective domains, this ongoing activity also helps in creating a long-lasting impact which stands out in the noise of social media appearances.
The Vantage definition of success!
Success at Vantage Point Communications is measured not by the size of an organisation they serve or the number of clients they have. It is defined solely by the depth of impact they can make with their efforts. A team of eight, they serve clients ranging from start ups to mid-size companies across industries such as IT, Pharma, Real Estate, Manufacturing, Commodity etc. Diversity aside, the common thread is their aspiration for crafting a reputation which any third person can trust and an industry presence for all the right and sound reasons. While the PR scene in Pune is diverse, both in terms of PR service providers and clients, what sets Monali’s enterprise apart are her long-term aspirations. While others, irrespective of organizational size, prefer big accounts and a presence, she focuses her attention on creating a lasting legacy through the quality of work- something that people would admire, remember, and hopefully emulate. That said, she is selective about the clients she plans to serve, focusing on delivering substantial value to those who genuinely care about creating a brand identity in their domain.
Values, Mission, and Vision at Vantage Point Communications!
At the heart of Vantage Point Communications lies a strong value system emphasizing Integrity, Transparency, and Commitment. These aren’t simply ideals to be framed and hung on the wall but something that’s most visible in their daily working and client interactions. This flows from Monali’s belief that credibility cannot be bought; it has to be earned through genuine expertise and ethical practices. Their mission is to present every client as a brand and an expert in their respective domains, something that is closely linked to Monali’s vision of creating a brand that stands tall for quality and Integrity. Unlike others who prioritize quantity over quality, Vantage Point Communications remains dedicated to creating genuine narratives for clients that enhance long-term credibility.
The Vantage Point Mantra for success!
A recurring theme that comes to the fore when dealing with Monali is her deeply rooted faith in the principles of authenticity and consistency. She believes credibility is built gradually and must be anchored in genuine values. This approach calls for a commitment to work with credible media outlets and avoiding shortcuts that may compromise a brand’s Integrity. Content, according to her, is the King: the authentic, original stuff that adds value and compels the audience to go through it- and not the marketing fluff that is full of polished language but short on matter.
That for you is Monali Chaurasia of Vantage Point Communications. Utilise this PR service if you care to get the right message about your brand to the world!
www.vantagepoint.in
monali@vantagepoint.in
+919820223580
Facebook : https://www.facebook.com/monali.panbude
Instagram : https://www.instagram.com/panbudechaurasia?igsh=bnJwdnRqemxuZ3B3&utm_source=qr
LinkedIn : https://www.linkedin.com/in/monali-chaurasia-a6056954/
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