The way to a Woman’s Heart is through her Dress! | Kaashvi Fashions

Kaashvi, one of India’s fastest brands in the world of women’s dresses, the Kurtis!

What do women want?
They say even God can’t answer this question with certainty. And then there are those who do it and do it all the while with relative ease, like Mr. Ritesh Katariya of Kaashvi Fashions. They are part of the Katariya clan known for their interest and involvement in clothing and dressing in myriad forms. Kaashvi is Mr. Ritesh’s baby every bit. Where it differs from others and does so by miles is in its ability to catch the pulse of women in Maharashtra and parts of Gujarat and Karnataka for the last four years. It’s to do with their fantastic range of Kurtis that change in style, color, motifs, materials, and accessories almost daily to suit seasons, reasons, festivities, and more.

In fact, at Kaashvi, they consider their creations to be synonymous with a woman’s favourite piece of jewellery. It makes them stand out with confidence, radiant and happy in the knowledge that the world looks up to them with respect and positivity. It’s visible in their assured gait, an in-control demeanor, and how they present themselves to the world with aplomb.

Kaashvi the brand came into being about five years ago when the Katariya clan, at the insistence of the patriarch and their bed-rock, Ritesh’s father and his most trusted advisor-counselor Mr. Dhanpatraj Katariya got the boys thinking of bringing about their own creation, something they could call their own at all times, something that they would be truly proud of, and something that would bring out the clan’s history and values. Kaashvi it was to be. In the five years of its existence, the evolving-like-a-shooting star brand holds out all the right promises of going Pan-India soon with its designs and products very likely to adorn every woman’s wardrobe end-to-end.

They have every reason to. In such a short period of its existence today, the brand has over 1400 dedicated retailers all over Maharashtra, Gujarat, and parts of Karnataka. They regularly stock Kaashvi’s products with confidence and a firm sense of anticipation of fast sales. So good has been the response that Kurtis at Kaashvi get made at an astounding rate of 5000 pieces a day- likely the highest in the country! If numbers are an indication, just a single style and color of Kurti from their formidable range today dresses over 40,000 women in Maharashtra alone! Yes, just one style and color!

What is it about Kurtis from Kaashvi that’s driving women crazy? Their range, the material, the styling, quality of stitching, accessories, and most of all, Mr. Ritesh’s seemingly mile-long ears that remain open 24 x 7 for feedback and complaints. With the Katariya clan in the clothing business for nearly five decades, Mr. Ritesh and his team got a lot on the platter, including the right wherewithal to get the suitable dress materials, trims, and accessories that go into making some of the most durable and memorable of outfits. Almost like seasoned “johris” identifying things precious with even their eyes closed, the father-son duo has been sourcing and scouring materials from all the right places at the right time, price, quality, and quantity. With three production units located at Jaipur, Mumbai, and these days at Surat, and given their background, they aren’t short of the right resources. Be they managers, workers, designers, digital marketers, or even photographers who click models adorning their beautiful creations, everyone is available in the correct numbers and contributes their fair bit to grow the brand.

At the center of such immense action and driving it in the right direction is the most enterprising of the Katariyas. Mr. Ritesh Katariya. He was 15 when the clan shifted base from Pali in Rajasthan to Pune in Maharashtra on a hunch that better business awaited them in India’s most industrialized state. That was over two decades back. In the intervening years, Ritesh’s life went through all the ups and downs that have made him who and what he is today: a consummate creator of India’s best and most extensive collection of Kurtis for Ladies across ages, sizes, and statuses. With family support, a strong will, resilience, and a never-say-die attitude, he is at the center of a phenomenon called Kaashvi Kurtis. And from the looks of it will go all out to make it India’s most known.

Looks and presentations being significant factors in the trade, Mr. Katariya has rightly invested in an imposing property in Pune’s traditional Ganesh Peth. Tastefully done interiors see customers, including retailers, flock to their premises with their needs and orders. None go back empty- handed. They either carry back Kurtis, or they carry dreams. To give people the same experience, a more imposing presence would come up soon in Mumbai’s Dadar, known for its profusion of outlets and wholesale markets in clothing and fabrics.

For one in the thick of customer relations all the time, Mr. Ritesh, with his experience, has some very valuable and useful business mantras for success. In his words, “Making customers is about making relations because the latter outlast everything. That said, nothing, not even relations, last beyond product quality and feedback. If you don’t have these, your downfall is assured. So, concentrate on quality and customer feedback. The rest shall fall in place.”

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