Queen of Content & Ghost Writing

Dr. Arpita Kathane
Director: Idealizeer Content Solutions Pvt. Ltd.

 “Content is King” – Bill Gates

Content has the power to illuminate the world. It helps to level up the playing field of businesses and entrepreneurs as well. Appropriate content creation and strategy not only includes weapon of words but it equipped with info-graphic, designs, and branding too. It’s time to shift ourselves physical to digital.

Identifying the importance of ‘Content’ Dr. Arpita Kathane joined hands with her husband Mr. Pankaj Kathane to help the entrepreneurs to grow their business hassle-free. The source of inspiration to start the company ‘Idealizeer Content Solutions Pvt Ltd’ is her life partner Mr. Pankaj. The visionary couple believes, ‘If you wish to magnetize the world and be a successful entrepreneur, you must have to have the booster of appropriate Content Strategy and execution. And here our company came into the picture to backing you.’

Dr. Arpita is a persistent Director of Idealizeer Content Solutions Pvt. Ltd. Though, this is her family business, her journey to become the director is more interesting. She joined Idealizeer as a content writer after completing the Technical Communication Course. Gradually, she upscale QC head, Project Head, and then became the Director. She unleashed her artistic potential of creative content, technical content, academic content, marketing content, business content, and translations too. She has used her unique inborn skills and talent of writing to make a difference in the world of content and branding.She has worked as a ghost-writer for various clients and created impressive image through her fantabulous skills to make them renowned through her pen.

Dr. Arpita has completed her Masters in English Literature, M. Ed., and cleared her SET exam. She has done her Ph.D. on Dyslexic Children and she helps them to overcome the social, personal, and moral barriers. Through her counseling & training, she trains them and builds the confidence of child, parents, and teachers. She has strong teaching background of more than nine years. She started her professional career as an Asst. Professor and was appreciated a lot by her students, colleagues, and management. While working with different eminent academic institutions, she continued to try her hand in writing. Hence, most of the time, she was part of the college magazine editorial committee, and writing scripts, speeches, guest introductions, presentations, and hosting is her forte.

Since schooling, she has profound penchant for writing poetry and stories. She loves to play with magical words and proud to be called a ‘Ghost Writer’. She believes ‘Words are her best companion in silence.” Hence, she can pen down any thoughts, ideas, feelings, concepts, or theories of any individual or any business fluently with desired output. Her liking is to listen to soothing music, gazals, and old romantic songs. Amongst all other talents, she is also a fantastic dress designer.

She says that in any business, huge capital, investment, ideas, manpower, and tremendous courage is involved. Therefore, it is the right of any business that it must gain profit. As a content strategist, Dr. Arpita and her team identify the capabilities and loopholes and after analyzing they provide tailor-made content and branding strategy to their client to reach desired target.

Dr. Arpita says that everyone cannot be a writer. The content creators use their skills and help business owners promote their products and magnetize the targeted audience. Today is the world of digitalization and technology, hence, the concept of Content Writing and Strategy became a need of every business owner. It got more exposure with the onset of the internet, digital media, and publication media.

Dr. Arpita introduces the concept of Content Warranty. Her organization is unique and trusted by clients, as they provide content warranty by amending in the stipulated period. She grooms & mentors her team by identifying their potentials and entrusting with new exposures by guiding them to succeed in their deliverance.

Currently, her company has three branches; Pune, Nashik, and Hyderabad. Her future plans are to expand her company’s services in every capital city of every state and also abroad. Dr. Arpita believes in developing her company to expand in an automated manner synced with the latest technologies. With the ‘Midas touch’, her company transforms businesses into brands and businessmen into tycoons.

Her company has been honored by many awards, few of them are

• Right Choice Award 2020 for Most Innovative Content Design and Management Company in Maharashtra 
• Vyapaar Jagat Award 2020 in Branding & Digital Marketer of the Year
• Vyapaar Jagat Award 2021 in ‘Copywriter / Writer’ Category

She believes that every woman has uniqueness that can be utilized to become self-content and financially independent. Dr. Arpita is a dynamic & visionary lady with a mission of enhancing the services rendered by her company for the manifold benefits of her clients.

Email : arpita@idealizeer.in
Contact : +91 98904 51547