A hotelier who thrives on customer loyalty. In making purchase decisions, customers are influenced by three factors: (1) Marketing communications in various media such as television ads, print ads, and public relations; (2) Opinions of their friends and family; and (3) Their own personal knowledge about certain brands based on past experiences. In the age […]
A ‘finno buddy’ who paves your way to wealth Warren Buffet mockingly quotes, “Wall Street is the only place that people ride to in a Rolls Royce, to get advice from those who take the subway.” Author Robert Kiyosaki talks about four quadrants – E (Employee), S (Small Business Owner), B (Large Business Owner), and […]
A ‘tech genie’ who promises miracles using technology Bill Gates once said, “The only companies that will succeed will be those that obsolete their own products before someone else does.” Technology companies are constantly innovating to better serve their clients. This applies to both software and hardware. While it is difficult to keep pace with […]
A Chartered Accountant who provides a face and a home to many MNCs in India When I visited CA Dinesh Kasture’s office in Erandwane-Pune, I was impressed to see a posh, classy, creatively & tastefully done office which in no way resembled the typical, old, messy, and dingy offices that most chartered accountants have. While […]
An edupreneur who cannot think small It was May 2014. I was conducting the full-day MSOD workshop on Risk. Sanjay, an ever enthusiastic participant of MSOD, had already sought permission to join the session halfway. As planned, Sanjay walked into the conference room and silently seated himself. Like always, he was very calm and he […]
On the way to create a software superstar Every startup gets lucky sooner or later, but the ability of the startup to multiply the luck matters the most. This is why we see some organizations getting plateaued at a certain stage. IncubXperts started their journey in Dec 2016. Four individuals left their handsome paying jobs […]
Wrestling with legacy and forging ahead A person born into a family business is a person born into a story; the one that’s ongoing and generations old. Like any good story, there are heroes; parents, grandparents, and great-grandparents, whose legacy mythologized over time casts a long shadow. This shadow weighs heavy on the next generation […]
A mega entrepreneur who defies Aaker The Father of Modern Branding David Aaker guides, “The biggest mistake any company can make is to broaden the appeal of a brand when they should be trying to ‘deepen’ it. You need to be strong somewhere rather than weak everywhere.” Interestingly Chandrashekhar is a personal brand who proves […]
Vikrant VartakAUTHOR “If you do not stand for something, you will fall for anything” On a visit to a Disney theme park, a little girl and her mother came to a fenced-off construction site. To her mother’s dismay, the little girl threw her favourite Disney doll, Belle, over the fence. When park staff retrieved the […]
